One Tip And 9 Digital Strategies For Success And To Increase Your Golf Club Revenue
How can digitized golf managers increase their golf club revenue? What a great question! Very simple and yet quite complex at the same time.
Everyone knows that the pandemic significantly changed people’s lives worldwide. However, suppose one good thing came out of the crisis. In that case, the sport of golf has seen exponential growth in terms of how many golfers are participating in the sport. We are very fortunate to have natural and open spaces.
This is something we need to take full advantage of.
As we have stated many times in the past, technology affects all aspects of our lives and golf. It helps managers as well as players. This technology also supplies us with numerous tools to reach our desired profitability goals, both in reducing expenses and increasing income.
Today, we would like to propose some ideas based on using quality golf club management software to help you be a successful digitized manager, along with some personal advice. There are, of course, others also. We just want to help you innovate and think of new ideas. From there, the only limit is your imagination. The tool for implementing ideas is technology.
1. Take full advantage of online bookings
There are still some clients who call on their phones to book their green fees, and we, of course, must provide them with the same high-quality treatment. However, encouraging them to book online can be much more profitable. No intervention from staff is needed. Clients can directly book from their phones. Fast and easy.
There are two advantages to achieving 100% online reservations. One is that more productive work can by staff other than answering the phones. The second reason is that there will be an increase in the number of reservations since in a lot more efficient method due to using golf club management software. It is a very dynamic and efficient solution.
2.- Offer dynamic prices
Here is a fictitious example (not necessarily accurate or objective): Monday morning: our empty field. Tuesday after lunch: entire field. Wednesday at noon: no one. Thursday at 6 pm: full field. Friday morning: no one. And so forth, day after day.
Wouldn’t you think it would be best to have a high and constant volume of players at all times? When you offer dynamic pricing, it doesn’t mean that you have a weekday rate and a weekend rate. It also doesn’t mean offering a low season rate and a high season rate.
Offering dynamic prices means establishing a number of different price ranges that will vary based on our golf course’s historical occupancy. This will result in our field never being empty again.
3. Utilize the data
A lot of data is provided by golf club management software about everything that occurs at your club. Make customized reports. Study them. Innovate. Investigate. Dig deeper. Consider your clients. Who, when, and how do they play at your club? How much money are they willing to pay? How frequently do they repeat? Do they come with other people or alone? How long do they take? Days, hours? Where do they come from? How do they find us? What is their level of play? What jobs do they have? How many kids do they have?
Try to ask yourself as many questions as possible (no matter how wacky and weird they might be). Rethink them. Capitalize on technology to move forward. Make use of Business Intelligence. Utilize dynamic data that automatically changes. Information is power these days. And there are endless possibilities.
4. Make your mobile App
These days, our lives revolve around our cell phones. From the time we first get until the time we go to bed, we tend to be constantly on our devices. Professionally as well as leisurely and personally.
That is why placing our golf courses inside players’ pockets is the best thing we can do.
– Directly communicating offers, incidents, results, tournaments … between the course (Administration, Teachers, Caddie Master, Marshal, Management, etc.) and the players.
– Profile page for players with complete information
– Detailed information on the course along with playing tips given by professionals
– Players community
– Auto check-in
– Payments from the App
– Reservation from the App
– Additional services along with other options.
If your golf course still doesn’t have its own mobile App get in touch with our team to help create one for you.
5. Create an online store for your course
This is another great source of high income that all digitized golf clubs should promote. When we are talking about boosting an online store, we are talking about selling the most recent generation of clubs of various brands, selling golf balls that go farther, and selling the most recent models of various brands of golf shoes.
So why not sell club merchandising? How about vouchers? Tournament tickets? How about selling other activities? Just think about it? Following the pandemic, the increase in e-commerce has been unstoppable and exponential in all aspects of life. These days, just about anything can be sold online.
You don’t want the competition (indirect or indirect) to take away those potential sales?
6. Organize better activities and tournaments.
As I am sure you are already aware, one of our main objectives when we are starting on the path towards completely digitizing a golf club is to improve the experience for players due to technology. When a player likes our course, it really helps us achieve our main goal of producing new revenue.
Quality golf club management software helps you organize better tournaments and innovating activities that can help build player loyalty effectively.
7. Communicate in a personal way with your players
Via the mobile App, via Whatsapp, via SMS, or by email. There are many different channels that you can use to communicate with your customers. However, be careful. We are not telling you to spam people like crazy. It isn’t worth forwarding messages thousands of times or sending mass emails.
Current technology makes it possible for you to segment into infinity. Your messages need to be truly personalized. Every target audience is expecting to get a different message.
Suppose you can send every player what they are interested in, what satisfies his requirements or makes it easier to accomplish his goals, at just the right time. In that case, he is going to thank you. Just be careful since if you keep sending the same thing to everyone, you will end up with the exact opposite of what we want.
8. Cross-selling and Up-selling
Globally, and not just in golf, it is a lot more expensive to obtain a new customer compared to increasing the average number of purchases and tickets of an existing client.
As previously mentioned, technology helps you obtain information and data. This data can be used to sell more products at higher margins.
9. Create new products or packages
With golf becoming a sport that is more accessible to a bigger audience, it has been accompanied by understanding the game in new ways. All of the new target audience might not have as much time available for playing golf. Also, not everyone will have the same technical or physical capabilities.
These days offering 18 holes might not be enough, or the back nine and front nine. 6-hole packages might need to be offered. O the ability for only playing par 5’s. Or par 3’s. Maybe a price per hole can be offered and allow the player to select which holes he would like to play.
Numerous possibilities are available. All of them are innovative and valid. They are all supported by technology for their implementation.
10. Adapt to younger audiences and promote women’s golf.
Up to now, we have provided actions and ideas that are based on technology. They are all feasible when golf club management software is used like Golfmanager. We would now like to provide you with a personal piece of advice.
Do not neglect the younger audience or women’s golf. They have been very important to a golf club’s income for a long time.
Strengthen them and adapt your golf course to their characteristics and need. That will increase your golf course’s income and considerably regenerate and modernize your club.
Golf and the world have changed. Technology is mainly to blame for this. Technology is here to help us.
If you would like to increase the revenue of your golf club, you need to think differently, innovate, and take full advantage of all the opportunities offered by technology. There are endless possibilities that are available to you. Only those people who know where to look for opportunities and take full advantage of them will be successful.